About Your Strategy Execution and Your WAN

2 mei 2018


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Your Wide Area Network (WAN) is a strategy enabler of sorts...

For busy senior executives, getting commercial strategy execution right, is not a trivial matter. Preparing for strategy execution requires focus and tenacity as you must continuously monitor and evaluate business portfolios, growth opportunities, competitors, people, resources and risks.

Your Wide Area Network (WAN) is a strategy enabler of sorts
When assessing capabilities to execute strategy, including capacity to scale the operation and resources to drive the business in a timely fashion – are you including your WAN in that overall assessment?

The power of harnessing research and experience, corporate strategy tenets and industry headlines, serve to underpin strategy execution to grow enterprise revenue, acquire net/new customers, retain/expand business with existing customers while continuously monitoring the competitive set, and realizing greater operational leverage and efficiency. With that as a backdrop, you could ask: why should I be concerned about my WAN? I have bright people taking care of all our IT. Or, we have decided to consume IT as-a-Service, and it’s all outsourced, so what’s the point?

The point is that execution of your commercial strategy is, at least partially, dependent on your WAN. Why? How? Simply put, your WAN governs how you connect your people to workloads, applications and resources, ultimately enabling timely decision making required to drive execution. Consequently, one could argue, you should have a vested interest in making sure that your WAN is every bit as agile and flexible as any other resource you need to execute your strategy.

Here’s the thing, as WAN’s are getting increasingly more aligned with business strategy and objectives, there’s never been a better time to reevaluate your WAN.

Software Defined Wide Area Networks (SD-WAN) will shape your strategy execution
Generally speaking, most business strategies entail continuously adopting leaner workflows, transitioning to smarter applications (increasingly SaaS-based), utilizing always-on collaboration tools and connecting seamlessly with colleagues, clients, customers, partners etc.

The bigger picture? If a part of your strategy includes acquisition of (companies) points-of-presence across local, regional, national or even international markets, then the speed at which you can get these operations up and running will directly correlate to your success. The faster you can connect your newly acquired staff to critical workloads/applications and to one another and the faster you can align these acquisitions seamlessly with your parent company and standard operating procedures the faster you will capitalize on opportunities to fuel growth. Or, if your acquisitions are operating in a particularly forward-thinking way, which you need to adopt, then the faster you can transition workflows without stalling operations, the better the outcomes will be.

  • The fine print? The job of connecting users to applications makes your WAN critical to your near and long-term success.
  • If you agree this far, then ask yourself again if your WAN is every bit as agile and flexible as you need it to be?
  • Now, if it isn’t, then how assertively should you insert yourself to make sure that it is? And – equally importantly – how can you make sure that it will continue to be so, even when subjected to all the usual machinations, strategy execution entails?
  • What if you could centrally orchestrate and manage your WAN in accordance with your business intent?

An application-driven WAN architecture can apply your business intent across your WAN to deliver agility and flexibility

What value would you attribute to being able to specify the level of agility and flexibility, when connecting your people to workflows, applications, networks and locations? If you could do this in alignment with business intent, would it make your strategy execution more efficient and effective?

With an SD-WAN solution this is the reality today and the best part is that you do not have to be a technologist or have technologists at every location to align your WAN to business intent. While discussing service levels can easily become a highly technical and complicated matter, an SD-WAN solution offers the ability to centrally orchestrate and manage your WAN in accordance with business intent using an intuitive approach that enables business connectivity requirements and technology capabilities to converge. This also assures consistency, enabling you to assure compliance across your organization.

Look at it this way; you can articulate the productivity levels you need from your various teams, and we can translate that to how your connectivity is orchestrated, automated and managed.

Is there a forward-thinking SD-WAN solution on your strategy canvas?
We will make the case that when assessing your strategy execution readiness, there is a compelling argument to make an equally rigorous assessment of your WAN. It’s that important.

  • Posted on 02/05/2018

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